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AI Can Do That. But Should It?
AI makes creating marketing faster and cheaper, but is it helping your business grow? Hannah Worrall breaks down why automated content leads to “category blending” and how SMEs can build real customer trust.
Is over-reliance on AI damaging your business?
I think a lot of businesses are starting to confuse using AI with replacing the actual thinking behind the business, and the two are very
UK B2B Marketing Spend in 2026: Why “Average” Budgets Are Killing SME Growth
That’s expensive. Or is it just not enough to grow? Often quoted is that B2B companies spend around 7.7% of revenue on marketing. You’ll see
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